Nike becomes NBA apparel sponsor...RIP Parquet Pride uniform?
The NBA announced a deal Wednesday that makes Nike the league's official apparel sponsor beginning with the 2017-18 season.
Adidas has been the sponsor since 2006 when it signed an 11-year deal taking over for Reebok. Nike's deal beginning in 2017 is for eight years and is worth nearly $1 billion, much larger than the previous deal.
It's official: @Nike will become the official oncourt apparel provider of the @NBA beginning with the 2017-18 season and lasting eight years