Injury may reshape the league this summer - will the NBA make changes?
There will never be a narrative about protecting player health that makes everyone happy, and considering all the factors involved, it's understandable why.
The most obvious reason, mercifully, is beginning to change. Popular portrayals of professional athletes as "soft" or "selfish" for taking extraordinary steps to protect themselves (and their careers and legacies) still exist, but the level of toxic disregard for the humanity and personal goals of players is at least diminished compared to even a few years ago.
So much money and research has been invested into maximizing player health and longevity (and, let's be honest, profitability); how to balance the well-being of elite players playing heavy minutes with teams shelling out the maximum or nearly so for such players? Or public relations with the bottom line?For now, at least, there's no easy answers.
On one end of the spectrum, the long season and heavy minutes these players endure pile up among teams who hope to contend for a championship; perhaps without the depth needed to make through the 82-game season sufficiently unscathed. On the other, well-managed organizations known for putting player health ahead of almost everything exist, but over the last 15 seasons or so, have also not done so well in the postseason despite their relative health.
Steph defends Bob Myers and the Warriors decision to activate KD for Game 5: “Injuries are tough… and they’ll continue to be a part of our game” pic.twitter.com/RLXvO2WqKW
We know sitting players to prevent injury has an impact on ratings and ticket sales that rub fans the wrong way from time to time, but until the league finds ways to diminish the frequency of catastrophic injury to its brightest stars, owners and players alike will have to find ways to protect themselves without damaging the product (compelling basketball games and careers) in the process.
It seems the path forward is fraught with potential pitfalls, too; allowing your best players to play through injury as Kevin Durant did risks the outcome the Warriors are now dealing with, one the Boston Celtics know all too well in the wake of the Isaiah Thomas era. Every NBA media outlet in the country has or likely will address the handling of Durant's situation, with many treating the man as an inert object without agency, and others the franchise an incompetent, spoiled collective unable to put anything ahead of winning.
Talking to a lot of people around the NBA (players, team personnel, agents) everyone has the same sentiment: KD's injury really changed what the summer could be for him, several teams and several other players. One said "It's a domino league. That domino fell a little sideways."
While there may be plenty of legitimate criticism to go around, the truth is that the league has hard choices to make on this issue, and even more research to conduct to slow the loss of elite players in a game that is perhaps faster, more athletic, and more dangerous than ever before. But the fact this conversation is happening in the context of what is good for these players as people and not merely investments reflects the humanization of those players -- their well-being also never more widely embraced by the league and its fans.