"Thanks to Spike Lee, the first image of the so-called "nickname" Miami Heat jerseys became public this week. Lee posted a photo on his Instagram account of the jersey that Ray Allen plans to wear when the Heat play the Boston Celtics on Jan. 21. The name "J. Shuttlesworth" on the back is in reference to Jesus Shuttlesworth, Allen's character in Lee's 1998 movie "He Got Game."
The Heat and Brooklyn Nets have the jerseys planned for this season and will wear them when they meet March 12 and April 8. Fans can purchase their own versions of the jerseys starting Jan. 14 at a price of $109.95."
As I said when this story first broke, I think it's a very cool idea and great marketing by the league, even though it's going to make me a little nauseous to see those Heat uniforms. BUT, if they debut when Ray Allen goes up against the Celtics, that just seems like an unnecessarily dick-ish move on the part of whomever made the decision.