Jayson Tatum launches new cologne line with Abercrombie & Fitch
Boston Celtics' third-year wing Jayson Tatum has launched a cologne called "FIERCE" with company Abercrombie & Fitch. The launch of this line, at Abercrombie in Fanueil Hall in Boston, was a huge success with people standing in long lines to take photos with Tatum and check out his new product.
It's safe to say that the turn out for @jaytatum0's fragrance launch for @Abercrombie was a success 🤩 pic.twitter.com/4dugP4d7jC
— Celtics on NBC Sports Boston (@NBCSCeltics) August 2, 2019
This is the second accessory related sponsorship deal Tatum has gotten this off-season, as he signed a shoe deal with Jordan Brand in June.
Boston Sports Tonight sent DJ Bean to Fanueil Hall to cover the event, and this video was the result:
📽️ We sent @DJ_Bean to @FaneuilHall for the launch of @jaytatum0's new fragrance for Abercrombie pic.twitter.com/A5SouAx0Mk
— Boston Sports Tonight (@NBCSBST) August 2, 2019
The Boston Globe's Adam Himmelsbach was also in attendance and took this video of the line:
This was the line to see Jayson Tatum at the unveiling of his signature cologne at Abercrombie & Fitch today. pic.twitter.com/mxbNEOlMeh
— Adam Himmelsbach (@AdamHimmelsbach) August 1, 2019
"FIERCE" is available for purchase online here.
Photo courtesy of Scott Eisen/Getty Images North America.
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