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According to a press release from the league and dropped by Forsberg at the worldwide leader, Rondo has ascended into the upper echelon of the Top 15 Most Popular NBA Jerseys. Rondo is #6 on the list and in true underdog status Pierce appears at #14. As a green-teamer who owns both a Rondo black and green alternate jersey and a Pierce St. Patty’s day jersey (my all-time fave) I was excited to see the Celts getting some love. I think Rondo’s star has risen across the league and country due to his coronation as the King of Dimes this season. Pierce’s jersey sales are behind the who’s who of the NBA, but still I was surprised to see him that high.
Celtics merchandise was also 5th popular overall behind the token fair-weather front running teams of Knicks, Heat, and Lakers. I also am a little surprised that the Celts and the Bulls are ahead of the Brooklyn Jay-Z’s and the Thunder on this list, as both of those teams are the new “sexy” pick for apparel. The list was compiled from sales at NBA Store on Fifth Avenue and on NBAStore.com from April 2012 through Nov. 26, 2012. Here are the full lists:

Top 15 Most Popular NBA Jerseys
1. LeBron James, Miami Heat
2. Kevin Durant, Oklahoma City Thunder
3. Kobe Bryant, Los Angeles Lakers
4. Carmelo Anthony, New York Knicks
5. Derrick Rose, Chicago Bulls
6. Rajon Rondo, Boston Celtics
7. Dwyane Wade, Miami Heat
8. Blake Griffin, Los Angeles Clippers
9. Dwight Howard, Los Angeles Lakers
10. Chris Paul, Los Angeles Clippers
11. Deron Williams, Brooklyn Nets
12. Russell Westbrook, Oklahoma City Thunder
13. Steve Nash, Los Angeles Lakers
14. Paul Pierce, Boston Celtics
15. Dirk Nowitzki, Dallas Mavericks

Top 10 Most Popular Team Merchandise
1. New York Knicks
2. Miami Heat
3. Los Angeles Lakers
4. Chicago Bulls
5. Boston Celtics
6. Oklahoma City Thunder
7. Brooklyn Nets
8. Los Angeles Clippers
9. San Antonio Spurs
10. Dallas Mavericks

Matty Mackay 11/28/2012 01:01:00 PM Edit
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