Dick's premature again, start selling Cavs ECF champion gear months after selling Falcons Super Bowl champion apparel

According to Dick's Sporting Goods, the Cavs are supposedly already advanced to the NBA Finals. Dick's famously prematurely started selling Falcons Super Bowl gear before you know the game ended and the Patriots came back to win.

Ball Don't Lie:
The sporting goods giant began presumptuously selling Cavaliers-branded “Eastern Conference champions” and “NBA Finals” gear on its website following Cleveland’s 112-99 victory.

A quick search of the inter-webs brought me to the still-live “Cleveland Cavaliers 2017 Eastern Conference champs” page on the Dick’s website, and sure enough — Cavs gear everywhere:

Still selling Cavs NBA Finals and ECF Champions apparel as of 4pm on Wednesday

Also as Ball Don't Lie mentions, who buys conference champion gear anyway? Either wait for the league champions apparel or of they don't win don't buy anything. Are people walking around L.A. with 2008 Lakers Western Conference champions shirts or around Boston with 2010 Eastern Conference champions shirts?