The Boston Celtics jerseys have been respected as some of the best in sports, in part because of the dedication to the same look for most of franchise history. But, for what feels like the first time there will be a tiny adjustment next season:
Sources: Celtics will announce tomorrow a comprehensive deal with GE that will include putting its logo on jerseys starting next season.— Darren Rovell (@darrenrovell) January 24, 2017
General Electric will be the first company to buy ad-space on the Celtics uniforms, and is currently in the midst of relocating its headquarters to Boston.
The C's aren't the only team to have a deal, Rovell also says the Sixers inked an agreement with StubHub, and the Kings will be repping Blue Diamond ads on their jerseys also.
The ads will be small, no bigger than 2.5in x 2.5in. But hopefully having GE on the jerseys can energize the C's to a few more wins in the 17-18 season.
Follow Topher Lane on Twitter, @Topher_L. Photo credit: Maddie Meyer/Getty Images Topher Lane 1/24/2017 06:32:00 PM Tweet Edit