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One of them atleast...more after the jump

Michael Jordan will don the cover again as well as Magic Johnson, as three different covers are being printed.

The Marketing VP over at 2k Sports, Jason Argent, says that the idea of having three cover athletes was meant to shake things up. CNN reports:
...after the huge success of Jordan on the cover for "NBA 2K11," the company signed His Airness to a multiyear partnership. But (Argent) said the company wanted to give fans more than just a repeat.

Larry Bird is featured on one of the covers for the upcoming game, "NBA 2K12."
"We are constantly focused on breaking the mold, not falling into any sort of pattern," he said. "We wanted to make a big statement and a big departure and continue to evolve and grow this franchise, which has been such a great level of success for us."
Argent said the three covers for the Xbox 360 and PlayStation 3 versions will be shipped in equal numbers to each retail location in the U.S. He said all other platform versions and non-U.S. locations will only get the Jordan cover.
"The idea was to keep doing things bigger and better and continue to shake things up."

With all of the star power in the NBA right now, I don't get why they don't have a current player as at least one of these three. It was cool that Michael Jordan was the cover athlete last year but do they really need him there two years in a row? Share your thoughts in the comments below.

Mike Saver 7/21/2011 01:01:00 PM Edit
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11 Responses so far.

  1. You posted this in the future... whoa.

  2. this is sick...i ove it, i will only buy the larry legend version.

  3. Lelik says:

    Really lame to use Jordan two years in a row imo. The Bird and Johnson covers are just a sneaky way cater to both NBA fans and the masses who know no other player besides Jordan. If I was an NBA great, I would probably be offended by the whole scheme. Why not go through the legends year by year? Oh wait, it's probably because this isn't about the players or the fans. Just $$$$.

  4. tb727 says:

    You say: "With all of the star power in the NBA right now, I don't get why they don't have a current player as at least one of these three."

    Want to know why it's good they don't have an NBA player from today? Because the NBA today falls very short of back then. Guys were all more fundamentally-sound, ready to contribute off-the-bat. Not being drafted on "potential" but whether the guy could play in college. Sure there were exceptions to that rule. But as a whole, the talent level is significantly lower in today's game than it used to be.

    Bird, Magic and MJ are 3 of the top 5 or 6 players of all time. Nobody in today's game is in that upper-echelon.

  5. tb727 says:

    Oh yeah did I mention how inferior today's talent is lol? Because of overexpansion. Thanks David Stern for letting guys like Stephen Jackson into the league when he didn't even know how to dribble at the time.

  6. Anonymous says:

    why only in those two platforms and why only in u.s THIS SUCKS!!!!!!!!!!!!!!!!!!!!!!

  7. Three Toe says:

    While I love that they have Larry Bird on the cover, I think it would be even better if they had like, 3 random fools on the cover. Think about it, like you could get either Sefolosha, Jamario Moon, or like Jeff Foster on your cover. Not only would it be hilarious, but it would be a good jab from Take Two Software at the NBA, as if to say, "make your league not a laughingstock so we could sell more games." And it would get press, certainly in the video game and sports communities. I should go into marketing.

  8. Darren says:

    @Three Toe

    I am in awe of your genius. +1 to you sir.

  9. ari fellner says:

    is this cover on wii?

  10. Anonymous says:

    Iverson was on the cover multiple times... and people are complaining about Jordan getting back to back covers?

  11. chucky-baby-brooklyn ny says:

    Larry legend was the peyton manning of basketball.he and pistol pete-lights out-greatest nba shooters ever.

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